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2024

Set Up a Google Ads Account Without Starting a Campaign

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Last Updated on February 27, 2024 by SERP Kingz

Setting up a new Google Ads account can be tempting with the help of Google’s setup wizard, but using it can limit your control over your ad campaigns. Instead, you can create a new account without launching a campaign immediately. In this guide, I’ll show you how to do it in a few simple steps.

Set Up a Google Ads

By following this process, you can ensure that your new account is set up for agency access or equipped with all the necessary Google Ads tools to get the job done right. This way, you can take your time and return to the dashboard to create your ad account when you’re ready and fully prepared.

A picture of Set Up a Google Ads Account Without Starting a Campaign with The King Of Search

Step 1. Setup Your Login

Head to the Google Ads website and click the blue “Start Now” button to start the setup process.

A picture of Set Up a Google Ads Account Without Starting a Campaign with The King Of Search

You’ll be prompted to enter your email address. If you have a Google account email, such as a Gmail address, use that one and then click “Next” and enter your password.

A picture of Set Up a Google Ads Account Without Starting a Campaign with The King Of Search

If not, click on the “Create Account” link, select the “Myself” option, and follow the instructions to create and verify your new Google Account.

A picture of Set Up a Google Ads Account Without Starting a Campaign with The King Of Search

Step 2. Go Expert Mode

Next, you’ll be asked to specify your business name. Bypass this option, and click on the “Switch to Expert Mode” link at the bottom of the screen.

A picture of Set Up a Google Ads Account Without Starting a Campaign with The King Of Search

Step 3. Skip Choosing A Campaign Type

After that, you’ll be prompted to choose the type of campaign you want to create. To bypass these options, select the “Create an account without a campaign” option at the bottom of the screen.

A picture of Set Up a Google Ads Account Without Starting a Campaign with The King Of Search

Step 4. Location & Currency

Verify that the time zone and billing currency settings are accurate on the following screen and make any necessary adjustments. Then, click “Submit” to proceed.

A picture of Set Up a Google Ads Account Without Starting a Campaign with The King Of Search

Step 4. Billing Setup

With that, you’ll be taken to your new Google Ads account. Click “Explore Your Account.”

A picture of Set Up a Google Ads Account Without Starting a Campaign with The King Of Search

The final step is setting up your billing information by clicking on “Tools and Settings” under “Billing,” select “Settings.”

A picture of Set Up a Google Ads Account Without Starting a Campaign with The King Of Search

Enter your billing address and payment details, and then click “Submit.”

A picture of Set Up a Google Ads Account Without Starting a Campaign with The King Of Search

Step 5. Add Your Freelancer

If you’re collaborating with a freelancer, it’s time to grant them access. If you are adding us, see our FAQ Section.

Below, you will find instructions for the most recent version of the Google Ads dashboard and the previous one. If you are unsure which to choose, look for screenshots matching what you see when you’re logged in to Google AdWords.

All instructions are for desktop screens.

Step 5a. Add Your Agency (Latest Version Of Ads)

Click on “Admin” on the left side menu:

A picture of Set Up a Google Ads Account Without Starting a Campaign with The King Of Search

Then click “Access and security”:

A picture of Set Up a Google Ads Account Without Starting a Campaign with The King Of Search

Then click the white plus sign in the blue circle:

A picture of Set Up a Google Ads Account Without Starting a Campaign with The King Of Search

Then, add the user’s email and select an access level: “Standard” is usually sufficient, but sometimes, “Admin” may be a better fit, depending on your specific needs. Click “Send Invitation.”

A picture of Set Up a Google Ads Account Without Starting a Campaign with The King Of Search

And that’s it; you’re good to go from here.

Step 5b. Add Your Freelancer (Previous Version Of Ads)

Click on “Tools and Settings” in the top menu, and then select “Access and security” under “Setup”.

A picture of Set Up a Google Ads Account Without Starting a Campaign with The King Of Search

On this screen, click on the blue plus sign.

A picture of Set Up a Google Ads Account Without Starting a Campaign with The King Of Search

Enter the email address provided by the agency or freelancer and select an appropriate access level. “Standard” is usually sufficient, but sometimes, “Admin” may be a better fit, depending on your specific needs. Click “Send Invitation.”

A picture of Set Up a Google Ads Account Without Starting a Campaign with The King Of Search

And that’s it; you’re good to go from here.

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