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2022

SERP Kingz

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A picture of Why Keywords Don't Matter in Domain Names (or TLDs) with The King Of Search

Why Keywords Don’t Matter in Domain Names (or TLDs)

A couple weeks ago, a user on Reddit asked a question about how Google would rank various domains that contained search keywords. “How would Google rank the following domains: web-design.com, web.design, web-design.net?” Google answered. Here’s what Google Search Advocate/Senior Webmaster Trends Analyst John Mueller had to say: “No difference.” “Also no difference if you used […]
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A picture of Google Bots and Natural Language with The King Of Search

Google Bots and Natural Language

Natural language’s superiority to keyword-stuffed garbage when it comes to search engine optimization isn’t particularly new (though a lot of people in SEO seem to have become aware of it only recently). Google has been mixing neural matching technology in their algorithm since at least 2018—and they’ve been using AI since 2015. Using AI, neural […]
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A picture of Google PPC and SEO Work Hand in Hand with The King Of Search

Google PPC and SEO Work Hand in Hand

While Search Engine Optimization (SEO) is a way to increase organic traffic, Pay Per Click (PPC) is a method for generating traffic through targeted advertising in search engines, social media platforms, and other web destinations. By their nature, PPC campaigns are primarily concerned with producing immediate—but impermanent—benefits, while SEO campaigns take a long time to […]
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A picture of Content Funnels For Authority Building with The King Of Search

Content Funnels For Authority Building

The TOFU/MOFU/BOFU model isn’t just useful for sales funnels—you can also use these tiers to organize different levels of content to help create authority in your site’s niche. Creating tiered content this way can streamline the implementation of a hierarchical, content silo structure. Basically, you’re establishing your website as an authority to Google, while simultaneously […]
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A picture of GMB's Vicinity Update with The King Of Search

GMB’s Vicinity Update

With a name as transparent as “Vicinity,” you’d be correct in thinking that the latest update to Google My Business must be all about location proximity. You might also be thinking “Google is constantly tweaking their local search algorithm.” This is also true. So why is Vicinity worth paying attention to? Well… have you checked […]
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A picture of How Internal Linking Strategies Work with The King Of Search

How Internal Linking Strategies Work

If certain content on your site gets lots and lots of internal links, search engine bots know it must be important in the context of your site, so it’ll make crawling that content often a priority. Conversely, if a piece of content gets only one or two internal links—especially if they’re just sidebar or footer […]
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A picture of SEO "Tactics" That Need To Die In 2022 with The King Of Search

SEO “Tactics” That Need To Die In 2022

Keyword Density Keyword density was very important… 11 years ago. You know, pre-Google Panda. Yes, you want keywords to appear on the page, but trying to hit some made-up magic percentage numbers is a huge waste of time—and money, if you’re paying some grifter to use outdated, entry-level SEO tactics like this on your company’s […]
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A picture of Googles' November Algo Update & Slow Index with The King Of Search

Googles’ November Algo Update & Slow Index

Google has rolled out several updates over the years, all related to stopping spam inclusions in search results. In general, every major update has led the sites I work on to grow further in search as a result. Google lays out some fairly simple guidelines, namely revolving around being genuine. This is the process I […]
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A picture of What Is A Content SIlo? with The King Of Search

What Is A Content SIlo?

This is a simplified, general overview of what it means to silo content on a site, and why you might definitely want to do it. Now, it’s very possible to get deep in the weeds explaining silos and how they can be used as part of a content marketing strategy—but I’ll try to make this […]
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A picture of Why Content Marketing is Still King in 2022 with The King Of Search

Why Content Marketing is Still King in 2022

A lot of people in marketing will tell you “content is king,” but few will bother to explain what that means (or why it’s still true). The phrase originally comes from the title of the essay, “Content is King” written by Bill Gates in 1996. In that essay, he predicted content would become the primary […]
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