#seo

Humans and non-humans, buckle up for the next few years, because we’re in for one wild ride. The digital marketing game is about to get real interesting, by golly. And by interesting, I mean the robots are finally taking over and we’re all gonna be out of our jobs. But, you know, in a good […]

The Short-Term Gain That Can Lead to Long-Term Loss We get it. You want your site to rank higher—and you’ve heard that for that to happen, your site needs incoming links. But you don’t want to spend hours researching sites related to yours and trying to establish communication with dubious “webmasters.” You don’t want to […]

Search Engine Optimization (SEO) is the essential tool to get your website noticed. Essentially, it’s the practice of optimizing your content to rank higher in search engines, allowing more people to discover your work. You can tailor your SEO efforts to target certain keywords so that search engines show your content when relevant queries are […]

Experience—we all have it. In some form or another. And now, Google wants you to prove it. Google’s latest addition to the E-E-A-T (Experience, Expertise, Authority, Trust) content quality guidelines has shaken up the world of SEO. It’s got some marketers scratching their heads, others tweeting at John Mueller, and still others asking, “What does […]

Well, we were one of the first to break it on Twitter—an experimental new feature called “Content Ideas” appears to be coming to Google Search Console. What is ‘Content Ideas’? Content Ideas basically provides Search Console users with a list of topics that can be written about for specific properties—ones that are in high demand, […]

A not-so-frequently asked question, but an important one nonetheless: Is it okay to use a keyword twice in a page title? In general, the answer is yes. However—it depends on the circumstances. Using a keyword twice in a page’s title can sometimes help clarify the topic of the content. It can also help make the […]

Twitter’s abuzz with talk of Entity SEO, with some even dubbing it the “future of SEO.” So what exactly is it? To understand Entity SEO, we first need to understand what an entity is—specifically in terms of search engine optimization. Entity SEO 101 What is an Entity? According to the language in Google’s patent US20160371385A1, […]

As of last week, the long-awaited October 2022 Spam Update is now complete. This update was designed to do exactly what it says on the tin: Help Google root out bad actors in the SERPs, and just overall make it easier for users to find the information they’re searching for.* *Without having to first wade […]

If there’s one thing that’s constant about SEO, it’s that things are always changing. Yeah, it’s a major cliche, but it’s a true one. Google’s algorithm is constantly evolving, and that means that the things that worked in the past may not work as well now—or they may even work against you. That’s why it’s […]

Wish your WordPress site loaded faster? Soon, it might. WordPress is working on an update that could have a noticeable impact on not only your users’ experience—but your SEO as well. It’s well documented that site speed is a ranking factor for Google. Google’s made no secret that the goal of search is to connect […]