#seo

Wish your WordPress site loaded faster? Soon, it might. WordPress is working on an update that could have a noticeable impact on not only your users’ experience—but your SEO as well. It’s well documented that site speed is a ranking factor for Google. Google’s made no secret that the goal of search is to connect […]

When you’re a business owner, there are a lot of things you need to think about when it comes to digital marketing. You need to think about your budget, your target market, and what kind of strategies you can use to reach that target market. If you’re even slightly SEO-savvy, or have any experience at […]

LSI keywords don’t technically exist, at least not in the way that we traditionally think of them. Then again, do we traditionally think about them? If you’re like most people, even most search marketers, you probably don’t even know what LSI keywords are, let alone have a “traditional” way of thinking about them. So what […]

What is Cumulative Layout Shift? Cumulative Layout Shift (CLS) is a web design and SEO metric that measures how often users experience unexpected layout changes during the load of a specific page. Search engines use CLS to help assess the user experience of a website and its rankings. CLS is a relatively new term in […]

Fishing charter captains need to be savvy when it comes to search engine marketing (SEM) and search engine optimization (SEO)—at least as far as understanding how potential customers search for their services online, and how to make sure their website appears as a top result. (I get it, you have a lot of other things […]

When it comes to SEO, there’s no shortage of tactics and strategies that you can use to try and improve your site’s rankings. And there’s no shortage of speculation about what does and doesn’t work. One—of many—areas that are prone to debate in search engine marketing is user-generated content (UGC). Some SEOs believe UGC can […]

For the average small business, the cost of monthly SEO services can seem like a large expense. However, what most business owners don’t realize is that while SEO takes more time and effort to achieve results than some other types of marketing, it’s a more sustainable strategy in the long run. What is the value […]

It’s no secret that Google has been the reigning king of search engines for quite… some time. In fact, odds are that if you’re reading this, you’ve heard of Google before. With a share of the search market hovering between roughly 86% and 90% market share for Desktop and about 85% – 93% for Mobile […]

As you may have heard, Google has been making adjustments to their search engine algorithms—again. Like they always are. And while they never release all the details, one of the topics that have been getting a lot of airplay in the SEO world a lot recently is “E-A-T.” So. What is E-A-T? (Besides a sketchy-looking […]

A couple weeks ago, a user on Reddit asked a question about how Google would rank various domains that contained search keywords. “How would Google rank the following domains: web-design.com, web.design, web-design.net?” Google answered. Here’s what Google Search Advocate/Senior Webmaster Trends Analyst John Mueller had to say: “No difference.” “Also no difference if you used […]