#seo

In the realm of search engine optimization (SEO), the minutiae often matter just as much as the grand strategies. One such small but impactful detail is the use of brackets and parentheses in page titles. In 2023, as all 2 of the search engines continue to refine their algorithms—and as user search behavior evolves—understanding how […]

“OK, Google.” If you’re a digital marketer, you’re more than familiar with saying this phrase in your head. You likely utter it in your sleep—hell, you probably say it more frequently than your own name. That’s because as a marketer (or a digital-savvy business owner), you and Google are practically married, for better or worse, […]

SEO Reboot: From Stale to Stellar Let’s face it, everything needs an extreme makeover now and then; otherwise HGTV wouldn’t exist. Your website is no exception. Continually rejuvenating pages with up-to-date information can work wonders for your search engine standings. While Google’s Freshness Algorithm doesn’t need all your content to be updated frequently (Google understands […]

Optimizing your own website is a lot like an all-you-can-eat buffet. (Just go with me on this.) You load up your plate with a little bit of everything, because, why not? The problem is, when it comes to search engine optimization (SEO), it’s possible to have too much of a good thing. Welcome to the […]

Do We Really Need Another SEO Checklist? You know what they say: SEO checklists are like opinions. Everyone’s got one. There’s no denying that these ubiquitous little blog posts are helpful, to someone, in theory. A panacea for all your search engine optimization woes—or at least, that’s what Neil they’d like you to believe. These days, […]

The art of domain name selection—it has the potential to make or break a website’s success in the digital world. (Though perhaps not always as much as your website design, content, and user experience). Compared to some other aspects of technical SEO, finding a perfect domain name isn’t an exact science—but some people definitely try to […]

Discipline is a critical element of success in any area of life, and Search Engine Optimization (SEO) is no exception. If you want to achieve long-term results with your digital marketing efforts, you need to develop a consistent and disciplined approach to SEO. At the heart of this approach is the ability to stay focused […]

Humans and non-humans, buckle up for the next few years, because we’re in for one wild ride. The digital marketing game is about to get real interesting, by golly. And by interesting, I mean the robots are finally taking over and we’re all gonna be out of our jobs. But, you know, in a good […]

The Short-Term Gain That Can Lead to Long-Term Loss We get it. You want your site to rank higher—and you’ve heard that for that to happen, your site needs incoming links. But you don’t want to spend hours researching sites related to yours and trying to establish communication with dubious “webmasters.” You don’t want to […]