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2023

#seo

A picture of The Future of SEO: How AI is Making Us Better with The King Of Search

The Future of SEO: How AI is Making Us Better

Humans and non-humans, buckle up for the next few years, because we’re in for one wild ride. The digital marketing game is about to get real interesting, by golly. And by interesting, I mean the robots are finally taking over and we’re all gonna be out of our jobs. But, you know, in a good […]
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Buying backlinks is a bad idea, and against Google's guidelines for webmasters.

Don’t Buy Backlinks

The Short-Term Gain That Can Lead to Long-Term Loss We get it. You want your site to rank higher—and you’ve heard that for that to happen, your site needs incoming links. But you don’t want to spend hours researching sites related to yours and trying to establish communication with dubious “webmasters.” You don’t want to […]
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A picture of SEO 101: A Comprehensive Beginner's Guide with The King Of Search

SEO 101: A Comprehensive Beginner’s Guide

Search Engine Optimization (SEO) is the essential tool to get your website noticed. Essentially, it’s the practice of optimizing your content to rank higher in search engines, allowing more people to discover your work. You can tailor your SEO efforts to target certain keywords so that search engines show your content when relevant queries are […]
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A picture of Google E-E-A-T: 5 Takeaways with The King Of Search

Google E-E-A-T: 5 Takeaways

Experience—we all have it. In some form or another. And now, Google wants you to prove it. Google’s latest addition to the E-E-A-T (Experience, Expertise, Authority, Trust) content quality guidelines has shaken up the world of SEO. It’s got some marketers scratching their heads, others tweeting at John Mueller, and still others asking, “What does […]
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A picture of Content Ideas: The Content Marketing Singularity? with The King Of Search

Content Ideas: The Content Marketing Singularity?

Well, we were one of the first to break it on Twitter—an experimental new feature called “Content Ideas” appears to be coming to Google Search Console. What is ‘Content Ideas’? Content Ideas basically provides Search Console users with a list of topics that can be written about for specific properties—ones that are in high demand, […]
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A picture of Is it Keyword Stuffing To Use a Keyword Twice in a Title? with The King Of Search

Is it Keyword Stuffing To Use a Keyword Twice in a Title?

A not-so-frequently asked question, but an important one nonetheless: Is it okay to use a keyword twice in a page title? In general, the answer is yes. However—it depends on the circumstances. Using a keyword twice in a page’s title can sometimes help clarify the topic of the content. It can also help make the […]
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A picture of Entity SEO: A Primer on This Not-So-New Concept with The King Of Search

Entity SEO: A Primer on This Not-So-New Concept

Twitter’s abuzz with talk of Entity SEO, with some even dubbing it the “future of SEO.” So what exactly is it? To understand Entity SEO, we first need to understand what an entity is—specifically in terms of search engine optimization. Entity SEO 101 What is an Entity? According to the language in Google’s patent US20160371385A1, […]
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A picture of Do Inbound Links from .edu and .gov Domains Matter Anymore? with The King Of Search

Do Inbound Links from .edu and .gov Domains Matter Anymore?

If there’s one thing that’s constant about SEO, it’s that things are always changing. Yeah, it’s a major cliche, but it’s a true one. Google’s algorithm is constantly evolving, and that means that the things that worked in the past may not work as well now—or they may even work against you. That’s why it’s […]
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