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2022

#search

A picture of Why Google Rewrites Your Page Titles Over Half the Time with The King Of Search

Why Google Rewrites Your Page Titles Over Half the Time

You’ve spent hours crafting the perfect blog post for your making sure it’s keyword rich, engaging, and totally on-brand. You type and re-type your title until it’s just right. You rearrange the order of the words multiple times. You even consult thesaurus.com to find just the right synonym for “good”—“great.” Finally, you settle on something […]
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A picture of Google's New Helpful Content Update Will Change SEO (Again) with The King Of Search

Google’s New Helpful Content Update Will Change SEO (Again)

Google’s “Helpful Content” update is positioned to change SEO as we know it again. This new update, which began rolling out in late August (and is actually still rolling out as we speak*) encourages webmasters to create high-quality, helpful content that meets the needs of searchers. *Update 9/12/2022 Google has confirmed that the helpful content […]
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A picture of Bots and You: What Are They, and Should You Care? with The King Of Search

Bots and You: What Are They, and Should You Care?

I reference “bots” a lot in my articles. As a site owner, you may be wondering, “What exactly are bots?” “Are bots good for my site, or bad?” And most of all, “Do I need to care about any of this, or can I go do literally anything else?” I’ll answer all these questions—and many […]
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A picture of Google's May 2022 Core Update: What You Need To Know with The King Of Search

Google’s May 2022 Core Update: What You Need To Know

As of June 9, Google’s May 2022 Core Update is officially “all rolled out.” Like a red carpet to the feet of business owners offering their customers high-quality content—or an M1 tank on a mission to turn your company’s SERP rankings into a smoking crater—the roll out of the May 2022 Core Update has caused […]
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A picture of Are You Ready for Google Analytics 4? Things to Know with The King Of Search

Are You Ready for Google Analytics 4? Things to Know

If you’re a business owner or an entrepreneur, you know it’s important to stay ahead of the curve with technology—and that includes using the latest and greatest tools for collecting and analyzing data. Google Analytics 4 is the next generation of Google Analytics, and it’s packed with features that can help you with Search Engine […]
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A picture of Google Bots and Natural Language with The King Of Search

Google Bots and Natural Language

Natural language’s superiority to keyword-stuffed garbage when it comes to search engine optimization isn’t particularly new (though a lot of people in SEO seem to have become aware of it only recently). Google has been mixing neural matching technology in their algorithm since at least 2018—and they’ve been using AI since 2015. Using AI, neural […]
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A picture of Googles' November Algo Update & Slow Index with The King Of Search

Googles’ November Algo Update & Slow Index

Google has rolled out several updates over the years, all related to stopping spam inclusions in search results. In general, every major update has led the sites I work on to grow further in search as a result. Google lays out some fairly simple guidelines, namely revolving around being genuine. This is the process I […]
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