#search

Amid the swift-moving and hard-to-predict currents of digital marketing, getting a firm grip on Search Engine Marketing (SEM) can feel like trying to catch a barracuda on roller skates. There’s a mountain of information out there, and let’s be honest: a good chunk of it is about as clear as a mountain. These misconceptions can […]

Google is taking on OpenAI’s ChatGPT with their own conversational AI, Bard. This experimental service is currently being tested by a group of “trusted testers” external to Google. While we really don’t know much about Bard so far, in the name arena alone, I think Google wins. Who wouldn’t want to talk to an AI […]

Integrating ChatGPT into search engines could significantly change how people discover information online, potentially leading to a shift in revenue models and SEO strategies. It will be necessary for businesses to understand how this technology works and optimize their websites for ChatGPT responses to remain competitive in the search industry. It will also be interesting […]

You know what they say: a multinational tech conglomerate holding company’s work is never done—and in keeping with that axiom, Google recently unveiled yet another change to their search engine for English-language mobile users in the U.S. This update surfaces more results from online discussions and forums. The new feature, creatively named “Discussions and Forums,” […]

You’ve spent hours crafting the perfect blog post for your making sure it’s keyword rich, engaging, and totally on-brand. You type and re-type your title until it’s just right. You rearrange the order of the words multiple times. You even consult thesaurus.com to find just the right synonym for “good”—“great.” Finally, you settle on something […]

Google’s “Helpful Content” update is positioned to change SEO as we know it again. This new update, which began rolling out in late August (and is actually still rolling out as we speak*) encourages webmasters to create high-quality, helpful content that meets the needs of searchers. *Update 9/12/2022 Google has confirmed that the helpful content […]

I reference “bots” a lot in my articles. As a site owner, you may be wondering, “What exactly are bots?” “Are bots good for my site, or bad?” And most of all, “Do I need to care about any of this, or can I go do literally anything else?” I’ll answer all these questions—and many […]

As of June 9, Google’s May 2022 Core Update is officially “all rolled out.” Like a red carpet to the feet of business owners offering their customers high-quality content—or an M1 tank on a mission to turn your company’s SERP rankings into a smoking crater—the roll out of the May 2022 Core Update has caused […]

If you’re a business owner or an entrepreneur, you know it’s important to stay ahead of the curve with technology—and that includes using the latest and greatest tools for collecting and analyzing data. Google Analytics 4 is the next generation of Google Analytics, and it’s packed with features that can help you with Search Engine […]

Natural language’s superiority to keyword-stuffed garbage when it comes to search engine optimization isn’t particularly new (though a lot of people in SEO seem to have become aware of it only recently). Google has been mixing neural matching technology in their algorithm since at least 2018—and they’ve been using AI since 2015. Using AI, neural […]