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A picture of SEO vs SEM for Business Owners with The King Of Search

SEO vs SEM for Business Owners

Introduction to SEM and SEO When it comes to the rough and tumble world of online marketing, there are two players that you need to know like the back of your hand: Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Both are invaluable tools for boosting your online presence, but understanding their distinct characteristics […]
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A picture of Set Up a Google Ads Account Without Starting a Campaign with The King Of Search

Set Up a Google Ads Account Without Starting a Campaign

Setting up a new Google Ads account can be tempting with the help of Google’s setup wizard, but using it can limit your control over your ad campaigns. Instead, you can create a new account without launching a campaign immediately. In this guide, I’ll show you how to do it in a few simple steps. […]
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A picture of Google PPC and SEO Work Hand in Hand with The King Of Search

Google PPC and SEO Work Hand in Hand

While Search Engine Optimization (SEO) is a way to increase organic traffic, Pay Per Click (PPC) is a method for generating traffic through targeted advertising in search engines, social media platforms, and other web destinations. By their nature, PPC campaigns are primarily concerned with producing immediate—but impermanent—benefits, while SEO campaigns take a long time to […]
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