#ppc

Setting up a new Google Ads account can be tempting with the help of Google’s setup wizard, but using it can limit your control over your ad campaigns. Instead, you can create a new account without launching a campaign immediately. In this guide, I’ll show you how to do it in a few simple steps. […]

While Search Engine Optimization (SEO) is a way to increase organic traffic, Pay Per Click (PPC) is a method for generating traffic through targeted advertising in search engines, social media platforms, and other web destinations. By their nature, PPC campaigns are primarily concerned with producing immediate—but impermanent—benefits, while SEO campaigns take a long time to […]