#localbusiness

If you’re a business owner who’s done any amount of research on how to leverage digital marketing, you’re probably already painfully aware that Search Engine Optimization (A.K.A. SEO) is an absolutely indispensable part of any modern digital marketing strategy. The short version is it helps your website rank higher in search engine results, which leads […]

Google’s rolling out something new. Can you believe it? They’re always coming up with something, those crazy kids on Mountain View. Google’s latest mobile search changes are worth taking note of for anyone who relies on mobile traffic to bring in leads and customers. It’s unlikely that these changes will negatively affect your business—but it’s […]

One of the eighty thousand or so adjustments Google has made to its search engine in recent years has been the introduction of Google My Business pages (to replace “Google Places”)—and with it, local search. Google’s “local search” is designed to give users more relevant, localized results when they search for certain keywords—to help them […]

(Note: Okay, so they actually pushed this update out in mid-September, not October, but a “September Surprise” isn’t a term, and it’s basically October now anyway. Besides, Halloween stuff starts appearing in stores in May now, so as far as I’m concerned—the second half of the year is October now.) Google’s been keeping those updates […]

As a business owner, you’re always looking for ways to improve your bottom line. So, it might interest you to know that consumers are likely to spend 31% more if a business or product has “excellent” reviews. It doesn’t matter what industry you’re in, from digital services to fishing charters, it’s extremely uncommon for anyone […]

With a name as transparent as “Vicinity,” you’d be correct in thinking that the latest update to Google My Business must be all about location proximity. You might also be thinking “Google is constantly tweaking their local search algorithm.” This is also true. So why is Vicinity worth paying attention to? Well… have you checked […]