Optimizing for inclusion in AI Overviews, Copilot, and other generated answers.
AI-generated answers are now shaping how people discover, evaluate, and trust information before a traditional click happens. This article explains how to make your website more likely to be cited, linked, and reused across AI-powered search and answer environments.
Google says AI features may use query fan-out across subtopics and data sources while generating responses. That changes competitive visibility because more pages can become part of the answer process, which expands how brands appear and how source selection happens.
Answer surfaces are changing how visibility works. Google says AI Overviews and AI Mode surface a wider range of helpful links and use query fan-out across subtopics and sources, while Bing now reports citations and grounding queries through AI Performance. That means platforms are increasingly choosing reference pages, not just ranking pages.
Not every page that deserves visibility is ready for citation. Bing’s AI search guidance and AI Performance reporting point toward a future where clarity, completeness, freshness, and evidence support determine whether a page is reused in answer environments.