How to Add Users to Google GA4, Business, Search Console and AdWords

Last Updated on March 6, 2023 by SERP Kingz

Adding an agency or freelancer to your Google GA4, Business, Search Console, and AdWords accounts can be a great way to streamline collaboration and access management. Whether you’re looking to give your agency the ability to make changes to your campaigns or want to provide them with access to your account data, the processes are easy to follow.

Platforms Overview

Google GA4

Google Analytics 4 is the latest version of Google’s popular analytics platform. It provides insights into website and app traffic, user behavior, and conversion data.

Google Business

Google My Business is a platform that allows businesses to manage their online presence across Google, including in search results and on Google Maps.

Google Search Console

Google Search Console is a free tool that helps website owners monitor and maintain their site’s presence in Google search results. It provides data on search queries, clicks, and impressions, among other things.

Google AdWords

AdWords is Google’s advertising platform, allowing businesses to create and display ads on Google and its network of partner sites. Advertisers can target specific audiences, set budgets, and measure the success of their campaigns.

How To Add Users

We’ll take you through the steps of adding an agency to each platform so that you can get started on your path to better collaboration and improved results.

Add User to GA4

Adding users to your Google Analytics 4 is a simple process that allows you to give others access to your data and campaigns.

Here’s how to add a new user to your account or property:

1. Login to your Google Analytics account and click on “Admin.”
2. Make sure you’re in the correct account or property by checking the selected property at the top of the “Account” or “Property” column.
3. Click “Access Management” in the “Account” or “Property” column.
4. Click on the “+” button in the “Account/Properties Permissions” list and select “Add users.”
5. Enter the email address of the user’s Google Account or Google Workspace Account.
6. If you’d like to notify the new user by email, select the “Notify new users by email” option.
7. Choose the permissions you want to grant the user.
8. Finally, click “Add,” and the user will be added to your account with the email address used as their login credentials.

The Difference Between Account Access and Property Access

When adding users to your Google Analytics account, it’s important to understand the difference between “Account Access” and “Property Access.”

Account Access refers to a user’s access to all the properties and views within a specific account. If you add a user at the account level, they will have the same permissions across all properties and views in that account.

Property Access refers to a user’s access to a specific view within a property. If you add a user at the view level, they will only have access to that view and cannot access other views within the same property. They will also only have the permissions you provide for that specific view.

The choice between granting Account Access or Property Access will depend on the level of control you want to give the user. If you want the user to access all data across the account, grant them Account Access. If you only want them to have access to a specific view, give them Property Access.

Which Role To Give

Google Analytics 4 has several different roles that determine the level of user access and control within the platform.

Here’s a brief explanation of each role:

1. Administrator: The Administrator has complete control over Google Analytics and can manage users, assign roles and data restrictions, and grant full permissions to any account or property for which they have this role. They also have all the permissions of the Editor role.
2. Editor: The Editor has full control over settings at the property level but cannot manage users. They have all the permissions of the Analyst role.
3. Marketer: The Marketer can create, edit, and delete audiences, conversions, attribution models, events, and lookback windows. They also have all the permissions of the Analyst role.
4. Analyst: The Analyst can create, edit, and delete certain property assets and collaborate on shared assets. They also have all the permissions of the Viewer role.
5. Viewer: The Viewer can see settings and data, change which data appears in reports, and see shared assets, but cannot collaborate on shared assets.
6. None: The user has no role in this resource.

The most commonly provided role for agencies or freelancers is Admin or Editor, depending on your needs.

Add User to Google Business

As an owner of a Google Business Profile, you can invite other users to become owners and managers of the profile. Each person you request will have their own unique access to the profile, and they won’t share sign-in information.

Owners and managers have different levels of access to the profile, and it’s essential to understand their differences.

Only the owners have the ability to add or remove users, while managers can only remove themselves from the profile.

Google Groups cannot be added as managers or owners. The primary Owner is the only one who can transfer primary ownership of the profile.

Providing the Manager access level to agencies and freelancers is most common.

To add owners and managers to your Business Profile, follow these steps:

1. Go to your Business Profile.
2. Click on the “Menu” button and then “Business Profile Settings,” and then “Managers.”
3. At the top left corner, click “Add” to invite new users.
4. Enter the name or email address of the person you want to invite.
5. Under “Access,” choose either “Owner” or “Manager.”
6. Finally, click “Invite” to send the invitation.

Add User to Google Search Console

Google Search Console allows you to add up to 100 users or owners to a property. However, it’s important to note that only property owners (or owners of a parent property) can add or remove other users.

To add a new user or delegated Owner to Google Search Console, follow these steps:

1. Choose a property in Search Console.
2. Click on the “Settings” icon in the navigation pane.
3. Click on “Users & Permissions.“
4. Click “Add user.”
5. Enter the Google Account name (email) of the new user. It’s important to note that users must have a Google Account, and email groups cannot be added as users or owners.
6. Choose the permission level (role) to grant the user.
7. Finally, save your changes to complete the process.

Search Console Permission Levels

Google Search Console allows you to assign specific permissions to each property user. These permissions determine the user’s access and control over the property.

Here’s a brief explanation of each permission level:

1. Owner: The Owner has complete control over properties in Search Console. They can add and remove other users, configure settings, view all data, and use all tools. There are two types of owners: verified owners and delegated owners. Verified owners must prove property ownership using a token, while a verified owner grants delegated owners ownership status. Both types of owners have the same level of permissions.
2. Full user: The Full User has view rights to all data and can take some actions.
3. Restricted user: The Restricted User has simple view rights on most data.
4. Associate: Associates are people or accounts that can take specific actions on behalf of your site, but they cannot open or view your Search Console account or data directly. The actions and permissions vary depending on the type of association.

Selecting Full user or Owner is the most common selection when adding agencies or freelancers.

Add User to Google Ads

Dont have a Google AdWords Account yet? See our full guide: Set Up a Google Ads Account Without Starting a Campaign 

Adding users to your Google AdWords account is a simple process that allows you to give others access to your campaigns and data.

Here’s how to grant access to a new user:

1. Log into your Google Ads account.
2. In the upper right corner of the account, click on the “tools” icon, then under “Setup,” click “Access and security.”
3. Click on the “+” button to add a new user.
4. Choose an access level for the new user, then enter their email address.
5. Click “Send invitation.”
6. Once the person accepts the email invitation, you’ll receive a notification in your account. If you need to revoke the invitation later, click “Revoke” in the “Actions” column.

About Google AdWords Access Levels

The access level you choose for each user will determine their access and control over your campaigns and data.

The most common type for agencies or freelancers is Standard access.

Security is of utmost importance when it comes to your Google Ads account. It’s essential to carefully consider whom you grant access to and what level of access they should have. This is where the Access Level system comes in handy.

Google Ads has four access levels: Administrative, Email Only, Read Only, and Standard. Each level has its own set of features and permissions, so selecting the appropriate one is important based on the user’s intended role.

All of these access levels can receive notification emails and reports, sign in and run reports, browse campaign and account settings, and grant email access. However, the level of control over the account and its campaigns differs.

For example, only Administrative and Standard access levels can edit account parts and campaigns. In contrast, only Administrative access can add or remove product links and approve or reject manager account requests.

It’s crucial to only grant access based on what you need the user to do. You can give them Read Only access if you want an agency to audit your account. Once you decide to work with the agency, you can upgrade their access level to Standard.

It’s important to note that granting Administrative access should always be done with seriousness. This level affords the user the same level of authority as you in your Google Ads account, and they can make any changes they want, including removing you from the account.