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Most Popular Questions

Search marketing is the process of using internet search channels to promote or market products or services to potential customers.

The goal of search marketing is to reach a large number of people in a short amount of time. In order to do this, search marketing uses a variety of channels, including search engine optimization (SEO), voice search, image search, local search, and pay-per-click (PPC) advertising. Additionally, search marketing uses data analytics to track the success of marketing campaigns and to understand what customers are looking for. By understanding the needs and wants of customers, businesses can create targeted marketing campaigns that are more likely to be successful.

As the internet continues to grow, so too will the importance of search marketing. Businesses that don't embrace digital marketing will likely find themselves at a disadvantage in the years to come.
In order to answer this question, it is important to understand what search marketing is and how it can be used to reach potential customers. Search marketing is a type of marketing that uses electronic devices, such as computers, smartphones, and tablets, to reach potential customers.

It can include using search engines, paid advertising, and website advertising to attract customers. It also involves using search engine optimization to make sure that potential customers are able to find your website easily. If your company does not have a strong online presence, then search marketing can be a great way to reach more people and grow your business. However, if your company already has a strong online presence, then you may not need to invest in search marketing.

You should also consider your target audience and whether or not they are likely to use the internet to find information about your products or services. If you are unsure about whether or not your company would benefit from search marketing, then you should consult with a marketing professional.
There are many different types of search marketing campaigns that businesses can use to reach their target audiences.

Some common examples include search engine advertising, search engine optimization (SEO), and inbound marketing.

Each of these methods can be customized to fit the needs of the business and the target audience.

Ultimately, the success of a search marketing campaign depends on its ability to reach the right people with the right message.
SEO, or search engine optimization, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs).

It is a marketing strategy aimed at increasing the organic or unpaid traffic to a site. SEO can be done on-page, which refers to optimizing the content and structure of a web page to make it more visible to search engines, or off-page, which refers to building links and generating buzz around a site to improve its visibility.

SEO can also be divided into technical SEO, which deals with improving a site's architecture and crawlability, and content SEO, which deals with creating high-quality, keyword-rich content that is relevant to searchers' needs.

Regardless of the approach, the goal of SEO is always to improve a site's visibility in SERPs.
Inbound marketing is a term that was coined by HubSpot CEO Brian Halligan in 2005. It's a marketing approach focused on attracting customers through content and interactions that are relevant and helpful, rather than interruptive.

With inbound marketing, businesses earn the attention of their target audience through compelling content and add value at every stage of the customer journey. Then, they convert leads into customers, close deals, and engages customers so they become promoters who continue to do business and drive growth. That's the inbound way.

And it works because it aligns with how people actually buy—which is why, over time, inbound has become the most effective way to market. Period.
Organic traffic is the traffic that comes to your website from unpaid or natural search results. It is the result of good SEO and consistent content marketing.

Traffic from organic search has a much higher close rate than other sources of traffic, making it one of the most important types of website traffic.

In order to increase organic traffic, you need to make sure your website is optimized for search engines and that you are creating high-quality content on a regular basis.

By doing these two things, you will help your website rank higher in search results, resulting in more traffic from organic search.
Digital marketing is a rapidly growing industry, and The King of Search is at the forefront of this change. Founded in Miami, Florida by Eric Bonneman, The King of Search is a US-based and operated company that specializes in digital marketing.

From SEO to social media marketing, The King of Search can help businesses of all sizes to reach their target audiences online.

What sets The King of Search apart from other digital marketing companies is our commitment to using only US-based contractors and freelancers.

This ensures that our clients can always expect the highest quality service. If you're looking for a digital marketing company that you can trust, look no further than The King of Search.
PPC marketing is a form of online advertising in which businesses can pay to have their ads display on search engine results pages (SERPs).

When a user clicks on one of these ads, the business pays a fee to the search engine. PPC marketing can be an effective way to drive traffic to a website and generate leads, but it is important to choose the right keyword phrases and bids in order to be successful. Otherwise, businesses may end up paying for clicks that never result in conversions.

For this reason, many businesses choose to partner with a PPC marketing agency that can help them create and manage their campaigns.
Local search marketing is the process of marketing your business to local customers through the use of online directories and search engines.

By optimizing your business listings for local search, you can make it easier for potential customers to find you when they're searching for businesses like yours in their area.

In addition to creating accurate and up-to-date business listings, local search marketing also involves creating content that is relevant to your local audience.

For example, if you run a restaurant in Los Angeles, you would want to create blog posts about local food trends or write articles about the best places to eat in the city.

By optimizing your website for local search and creating content that appeals to your target audience, you can significantly increase your chances of attracting new customers and growing your business.
E-commerce marketing is the online promotion of products and services through a range of digital channels.

These channels can include search engines, social media, email, and websites. The aim of e-commerce marketing is to drive traffic to an online store and generate sales.

In order to be effective, e-commerce marketing must be strategic and tailored to the specific needs of the business.

For example, a business selling products to consumers will need to focus on creating awareness and building trust, while a business selling services to other businesses will need to focus on lead generation.

By using the right mix of digital channels and techniques, e-commerce businesses can reach new customers, increase sales, and grow their business.
Social media marketing is the process of using online platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers.

By sharing valuable content, engaging in conversations, and providing customer service, businesses can create a positive impression of their brand and build loyalty among their customer base.

In addition, social media platforms can be used to drive traffic to a company's website and generate leads. When done effectively, social media marketing can be a powerful tool for building brand awareness and growing a business.
WordPress is a versatile content management system that powers millions of websites and blogs around the world. While it began as a simple blogging platform, WordPress has since evolved into a powerful tool for businesses, organizations, and individuals.

WordPress is free and open source, which means anyone can use it and modify it to suit their needs. It’s also easy to use, even for beginners. With WordPress, you can create any kind of website or blog you want.

You can choose from thousands of themes and plugins to customize your site, and there’s no need to learn coding.

Whether you want to launch a simple website or build a complex online store, WordPress can help you achieve your goals.
When it comes to setting up an online store, Shopify is one of the most popular platforms out there. And it's easy to see why. Shopify is user-friendly, scalable, and has a wide range of features to suit businesses of all sizes. Plus, it's backed by 24/7 customer support. Whether you're just starting out or you're an experienced entrepreneur, Shopify can help you build a successful online store. Here are just some of the reasons why:

Shopify is easy to use. You don't need any coding knowledge or experience to set up and manage your store. The platform is also highly customizable, so you can create a unique shopping experience for your customers.

Shopify is scalable. As your business grows, you can easily add more products and features to your store. Plus, there's no limit to the number of orders you can process.

Shopify has a wide range of features. From abandoned cart recovery to product reviews, there's a feature for every aspect of your business. And if you need help using any of the features, Shopify's 24/7 customer support team is always on hand.

Whether you're just starting out or you're an experienced entrepreneur, Shopify is the platform for you. With its ease of use, scalability, and wide range of features, Shopify can help you build a successful online store.
In today's competitive marketplace, it's more important than ever for businesses to establish a strong brand.

A brand is much more than just a logo or color scheme - it's the total sum of a customer's experiences with your company. A strong brand conveys trust, quality, and value, and it can help you to attract new customers and retain existing ones.

In addition, a well-defined brand makes it easier for you to market your business and stand out from the competition.

Whether you're just starting out or you've been in business for years, taking the time to develop a strong brand will pay off in the long run.

For Our Clients

Generally speaking, most clients will add us to their existing Google Properties. But, sometimes we need to create these properties, and then we add you as the owner or admin

These different Google Platforms are:

Google Analytics (GA4)
Google Search Console
Google Business

For the accounts you know you have, we have a detailed instructional article the describes in detail each step, for each platform. That article is here: How to Add Users to Google GA4, Business, Search Console and AdWords

During onboarding, we will provide you with our account emails and desired permission levels.
To add us to your Google Ads account we just need your Google Ads customer ID.

It is a set of numbers like this: 123-123-1234

With that info, we'll request access through our Google Ads Manager Account, "The King of Search"

You'll receive an email with instructions about how to approve the connection from Google Ads directly.
If you do not have a Google AdWords account and plan to have us create, optimize, test, and manage your Google Ads campaign, there is a very specific way you need to create this Google AdWords account, without being forced to setup ads on your own (which is the default way Google AdWords is setup at sign up).

Here is the information you need to get this done right: Set Up a Google Ads Account Without Starting a Campaign

We will provide you with our Google PPC Management email address through an onboarding or setup email.

We use the "Standard" access level.

General How-To’s

Sometimes you need to add team members, agencies, or freelancers to your different Google properties.

These different Google Platforms are:

Google Analytics (GA4)
Google Search Console
Google Business
Google AdWords

For the accounts you know you have, we have a detailed instructional article the describes in detail each step, for each platform. That article is here: How to Add Users to Google GA4, Business, Search Console and AdWords

There is a very specific way you need to create your Google AdWords account, without being forced to setup ads on your own (which is the default way Google AdWords is setup at sign up), and be able to access all of the expert level options

Here is the information you need to get this done right: Set Up a Google Ads Account Without Starting a Campaign
Learn how to create a Google Business post and boost your online presence. Manage your profile posts directly on PC or on mobile with the Google Maps app. Here is our easy to follow guide:
How to Create a Google Business Post
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