#contentmarketing

Google’s obviously against site owners and publishers copying content from other sites. But if you’ve wondered before whether Google is okay with you “plagiarizing” your own content—that is, to take content from your own site and publish it again with a couple elements changed—you’re in luck.  Google recently answered this exact question. And their answer […]

Content depth. Like many terms in the SEO world—it’s one that gets thrown around a fair amount? But what does it really mean? And more importantly, how can you make sure your site’s content is deep enough to quell Google’s bots, and earn it the higher ranking it deserves? After all, content depth is not […]

It’s something all site owners hope they never have to deal with—submitting a “reconsideration request” to Google. If you find yourself having to deal with the reconsideration process in the first place, that means your site has been hit with a manual action. In other words, your site didn’t just lose its rankings because of […]

Not so long ago, SEMRush conducted a survey on content marketing, among a group of over 1,500 marketers, B2B & B2C businesses, non-profits, and other organizations. About 75% of the respondents want to attract more traffic to their website, and about 25% of the respondents are liars. Even with the sheer quantity of content being […]

The TOFU/MOFU/BOFU model isn’t just useful for sales funnels—you can also use these tiers to organize different levels of content to help create authority in your site’s niche. Creating tiered content this way can streamline the implementation of a hierarchical, content silo structure. Basically, you’re establishing your website as an authority to Google, while simultaneously […]

This is a simplified, general overview of what it means to silo content on a site, and why you might definitely want to do it. Now, it’s very possible to get deep in the weeds explaining silos and how they can be used as part of a content marketing strategy—but I’ll try to make this […]

A lot of people in marketing will tell you “content is king,” but few will bother to explain what that means (or why it’s still true). The phrase originally comes from the title of the essay, “Content is King” written by Bill Gates in 1996. In that essay, he predicted content would become the primary […]