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A picture of What Happens When You Plagiarize Your Own Content? with The King Of Search

What Happens When You Plagiarize Your Own Content?

Google’s obviously against site owners and publishers copying content from other sites. But if you’ve wondered before whether Google is okay with you “plagiarizing” your own content—that is, to take content from your own site and publish it again with a couple elements changed—you’re in luck.  Google recently answered this exact question. And their answer […]
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A picture of Creating Pillar Content for Content Marketing with The King Of Search

Creating Pillar Content for Content Marketing

Not so long ago, SEMRush conducted a survey on content marketing, among a group of over 1,500 marketers, B2B & B2C businesses, non-profits, and other organizations. About 75% of the respondents want to attract more traffic to their website, and about 25% of the respondents are liars. Even with the sheer quantity of content being […]
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A picture of Content Funnels For Authority Building with The King Of Search

Content Funnels For Authority Building

The TOFU/MOFU/BOFU model isn’t just useful for sales funnels—you can also use these tiers to organize different levels of content to help create authority in your site’s niche. Creating tiered content this way can streamline the implementation of a hierarchical, content silo structure. Basically, you’re establishing your website as an authority to Google, while simultaneously […]
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A picture of What Is A Content SIlo? with The King Of Search

What Is A Content SIlo?

This is a simplified, general overview of what it means to silo content on a site, and why you might definitely want to do it. Now, it’s very possible to get deep in the weeds explaining silos and how they can be used as part of a content marketing strategy—but I’ll try to make this […]
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a freelancer working on a computer to increase his local business presence

Why Content Marketing is Still King in 2022

A lot of people in marketing will tell you “content is king,” but few will bother to explain what that means (or why it’s still true). The phrase originally comes from the title of the essay, “Content is King” written by Bill Gates in 1996. In that essay, he predicted content would become the primary […]
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