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A picture of Be Focused on Your Niche, Not Limited by It with The King Of Search

Be Focused on Your Niche, Not Limited by It

When it comes to creating content for your website, it’s easy to get caught up in the idea that you need to focus on one specific niche in order to rank well on search engines—to avoid confusing the Google gods. However, according to Google Search Liason Danny Sullivan, you can write about whatever the hell […]
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A picture of Content Creation on Steroids: How to Use ChatGPT with The King Of Search

Content Creation on Steroids: How to Use ChatGPT

ChatGPT is an extensive language model developed by OpenAI. It uses deep learning techniques to generate human-like text based on a given input. One of the ways ChatGPT can be used is for content marketing. Content marketers can leverage the model’s ability to generate ideas and text to assist in creating and promoting their content. […]
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A picture of Maximizing AI for Content Writing with The King Of Search

Maximizing AI for Content Writing

Google is prioritizing removing AI-generated content from its search results for many reasons. One of the main reasons is that AI-generated content can often be low quality, spammy, or even downright nonsensical. This is because AI algorithms cannot understand context or nuance the way humans do. This can result in content that is difficult for […]
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A picture of What Happens When You Plagiarize Your Own Content? with The King Of Search

What Happens When You Plagiarize Your Own Content?

Google’s obviously against site owners and publishers copying content from other sites. But if you’ve wondered before whether Google is okay with you “plagiarizing” your own content—that is, to take content from your own site and publish it again with a couple elements changed—you’re in luck.  Google recently answered this exact question. And their answer […]
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A picture of Serve Bad Content & Your Site May Never Rank Again with The King Of Search

Serve Bad Content & Your Site May Never Rank Again

It’s something all site owners hope they never have to deal with—submitting a “reconsideration request” to Google. If you find yourself having to deal with the reconsideration process in the first place, that means your site has been hit with a manual action. In other words, your site didn’t just lose its rankings because of […]
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A picture of Creating Pillar Content for Content Marketing with The King Of Search

Creating Pillar Content for Content Marketing

Not so long ago, SEMRush conducted a survey on content marketing, among a group of over 1,500 marketers, B2B & B2C businesses, non-profits, and other organizations. About 75% of the respondents want to attract more traffic to their website, and about 25% of the respondents are liars. Even with the sheer quantity of content being […]
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A picture of Content Funnels For Authority Building with The King Of Search

Content Funnels For Authority Building

The TOFU/MOFU/BOFU model isn’t just useful for sales funnels—you can also use these tiers to organize different levels of content to help create authority in your site’s niche. Creating tiered content this way can streamline the implementation of a hierarchical, content silo structure. Basically, you’re establishing your website as an authority to Google, while simultaneously […]
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A picture of What Is A Content SIlo? with The King Of Search

What Is A Content SIlo?

This is a simplified, general overview of what it means to silo content on a site, and why you might definitely want to do it. Now, it’s very possible to get deep in the weeds explaining silos and how they can be used as part of a content marketing strategy—but I’ll try to make this […]
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A picture of Why Content Marketing is Still King in 2022 with The King Of Search

Why Content Marketing is Still King in 2022

A lot of people in marketing will tell you “content is king,” but few will bother to explain what that means (or why it’s still true). The phrase originally comes from the title of the essay, “Content is King” written by Bill Gates in 1996. In that essay, he predicted content would become the primary […]
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